Sep 19, 2016

Kickstarter Reflection Part One: Strategies

The Kickstarter for our comic book Never Tales ended successfully on July 2016 raising $2,846 to complete the panel art, cover art and find physical publication. In this post I will talk about some of the strategies I thought worked well and contributed to our success.

Art Fan Base 
First, and I believe by far the biggest contribution came from our artist Marek Jarocki having worked for years to accumulate a following for his art and style. Marek posts art almost daily to Twitter, Tumblr and Instagram. Many of the posts are quick sketches that have a lot of personality and are very engaging, but Marek also posts time-lapse videos of his art, live streams and makes tutorials regularly, which has earned him a community who really appreciate his content.

Community Build Up
Secondly, months before the Kickstarter I attempted to build my own community with whatever I had to offer. I committed to writing a blog post every Monday and Friday regarding some aspect of creativity, writing, or project management and shared them around the internet. My post on Writing Relatable Characters still gets some positive attention and I am particularly proud of it. I believe this effort contributed to our success because in a small way it built a little trust in me as an unknown creator that I was disciplined and could follow through with a project, even if it was simply committing to writing twice a week.

Save Up Content
Thirdly, I saved up a backlog of content that I could release during the run time of the Kickstarter campaign. I had many concept sketches, time-lapse sketch videos, promotional art, panel art and other goodies that I successfully trickled out over the life of campaign, so that it appeared alive, engaging and hopefully interesting throughout. I definitely showed our best content at launch on the main campaign page, but showed something new at least 3 times a week to keep things fresh and to make sure I wasn't promoting using the same continent again and again.

Project Ingredient
Finally, based on this excellent article by Jeremy Melloul regarding building an audience, I split my project into its ingredients and targeted promotion of those ingredients at communities who would be most interested them. By splitting my project into theme, genre, topic, and other component parts I had the best chance of engaging different groups on the internet based on their point of interest.

I engaged vampire fans with the vampire ingredient.
I engaged horror fans with the horror ingredient.
I engaged fantasy fans with the fantasy ingredient.
I engaged writing fans with the script.
I engaged art fans with the time-lapse drawing videos.
I engaged story fans by relating my story to existing stories (“The Shawshank Redemption meets Interview with a Vampire”).
And so on.

I am not claiming I was great at this community engagement, but by splitting my content in this way I am certain I enjoyed much more success than if I simply blanketed the internet with one general post about my entire project.

I hope this was helpful, next week I will write about the surprises I experienced over the course of the Kickstarter campaign.

Sep 8, 2016

Post Kickstarter Update for Nevera Tales #2

Allow me again to thank you for your support and generosity in choosing to fund Nevera Tales. You have chosen to support several hard working artists and diversify the comic book landscape, which is not a small act.

I am very proud to share with you that progress is continuing well and there are no foreseeable obstacles. Below you can see more progress on the panels and I look forward to being able to show more (without spoiling too much!).

I can also announce that thanks to the talents and generosity of a friend who is a writer and native German speaker, we will be releasing a German translation of the comic book (digital only, until there is enough demonstrated interest for a physical printing). So please share our comic book with any German speakers you know who would enjoy our story and art.

Ich spare euch gerne die Eizelheiten die zu meiner gefangenschaft führten, denn ich weiss das ihr Sterblichen nicht unbegrentzte Zeit habt mir zuzuhöhren. Ich fürchte das ihr Sterben würdet ehe ich meine Geschichte zu Ende gebracht hätte. Die entprechenden Tatsachen das ich mich gefesselt und geknebelt in einer riesigen Mine oder in einem Kerker befand, genügen um euch um meinen Zustand zu informieren. Ich hatte eine eiserne Maske um den Kopf und konnte nur durch eine kleine öffnung vor einem Auge meine Umbegung wahrnehmen. Meine Geiselnehmer hatten offentsichtlig einige Erfahrung mit der Natur von Vampiren, z.B. das ich mich ohne Luft und Ernährung am Leben halten konnte. Ich muss tatsächlich zugeben, dass die entscheidung meinen ganzen Kopf mit der Maske zu umgeben die klügste Entscheidung meiner Geiselnehmer war, denn wenn auch nur einen Tropfen frishes Blut an meine Lippen gelangt wäre, würde es fast unmöglich gewesen sein mich zu zügeln.

We appreciate your patience and cannot wait to deliver your well deserved rewards.